Winning Proposals is NOT just about responding to the RFT requirements
Winning Proposals is NOT just about responding to the stated RFT requirements!
Talk to your Sales team about these 8 topics. Can they answer these questions?
What are the defined Customer objectives?
List the win themes?
What is the customers Compelling event to buy?
Have you drafted a Customer-focussed value proposition?
What benefits will the customer gain?
Have we demonstrated our capability?
Have we minimised ours and the Customers risk?
What are the proof points?
Is your Sales team writing Winning Proposals, if not, perhaps I can help?
