Winning Proposals is NOT just about responding to the RFT requirements

Winning Proposals is NOT just about responding to the stated RFT requirements!

Talk to your Sales team about these 8 topics. Can they answer these questions?

• What are the defined Customer objectives?

• List the win themes?

• What is the customers Compelling event to buy?

• Have you drafted a Customer-focussed value proposition?

• What benefits will the customer gain?

• Have we demonstrated our capability?

• Have we minimised ours and the Customers risk?

• What are the proof points?

Is your Sales team writing Winning Proposals, if not, perhaps I can help?

#Vacation